Saluran Pemasaran Syariah Petani Cabai Desa Mejoyolosari Kabupaten Jombang

Authors

  • Nurul Fadhilah UIN Sayyid Ali Rahmatullah Tulungagung, Jawa Timur, Indonesia
  • Jamilatun Ni'mah UIN Sayyid Ali Rahmatullah Tulungagung, Jawa Timur, Indonesia
  • Agus Eko Sujianto UIN Sayyid Ali Rahmatullah Tulungagung, Jawa Timur, Indonesia
  • Mashudi Mashudi UIN Sayyid Ali Rahmatullah Tulungagung, Jawa Timur, Indonesia

DOI:

https://doi.org/10.46963/jam.v6i2.1060

Keywords:

Marketing Channels, Sharia Principles, Chili

Abstract

The purpose of this study was to analyze the marketing channels used by chili farmers in Mejoyolosari Village in marketing their chili yields. As well as to find out the marketing channels of chili farmers in Mejoyolosari Village from an Islamic economic perspective. This study used a qualitative method using case studies on chili farmers in Mejoyolosari Village, Gudo District, Jombang Regency. This study uses primary data and secondary data. This study uses the qualitative data analysis technique modeled by Miles and Huberman. The results of this study, namely chili farmers in Mejoyolosari Village, Gudo District, Jombang Regency use two types of marketing channels, namely vertical and horizontal marketing channels. For farmers with large land areas, it will be easier to use vertical marketing channels, while farmers with narrow lands will find it easier to use horizontal marketing channels to distribute chili yields. In general, chili farmers in Mejoyolosari Village in marketing chilies have applied sharia-compliant principles, being honest, maintaining trust (amanah), maintaining good relations (tabligh), a special group of chili farmers (fathonah).

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Published

2023-12-30

How to Cite

Fadhilah, N., Ni’mah, J., Sujianto, A. E., & Mashudi, M. (2023). Saluran Pemasaran Syariah Petani Cabai Desa Mejoyolosari Kabupaten Jombang. AL-Muqayyad, 6(2), 95–105. https://doi.org/10.46963/jam.v6i2.1060

Issue

Vol. 6 No. 2 (2023): Al-Muqayyad

Section

Articles

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Copyright (c) 2023 Nurul Fadhilah, Jamilatun Ni'mah, Agus Eko Sujianto, Mashudi Mashudi

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