Pelatihan Peran Inovasi, E-Commerce, Ekosistem Mendorong Inovasi Produk Unggulan Desa

Authors

  • Lesi Hertati Fakultas Ekonomi Akuntansi, Universitas Indo Global Mandiri Palembang, Sumatera Selatan, Indonesia
  • Asmawati Asmawati Program Studi Manajemen Indo Global Mandiri Palembang, Sumatera Selatan, Indonesia
  • Lili Syahfitri Program Studi Akuntansi Universitas Indo Global Mandiri Palembang, Sumatera Selatan, Indonesia
  • Rum Hendarmin Universitas Indo Global Mandiri Palembang, Sumatera Selatan, Indonesia

DOI:

https://doi.org/10.46963/ams.v3i1.522

Keywords:

Innovation, E-Commerce, Ecosystems, Products

Abstract

This community service aims to train the UMKM of Musi Banyuasin village for product creativity from a village to produce superior products of the highest quality and can be marketed through a more modern way, namely e.commerce. The method applied is lectures and direct practice, the benefits of E-commerce are quite helpful, namely online shopping, humans no longer have to go to shopping centers. The output of this service activity adds to the knowledge and expertise of Village MSMEs in selling village handicrafts. Visiting e-commerce sites, and shopping for all completed transactions and goods until your doorsteps. The various conveniences of E-Commerce, being able to start an e-commerce business is a promising business so you don't need to hesitate to try it. The Village Innovation Program (PID) increases rural productivity by relying on local economic development and entrepreneurship, both in the realm of community business development, as well as businesses initiated by the Village through Village-Owned Enterprises and Joint Village-Owned Enterprises, as well as Village Leading Products (Prudes ) and Superior Products for Rural Areas (Prukades) to drive and develop the Village economy. Improving the quality of human resources (This link between rural productivity and the quality of human resources is expected to occur in the short term as well as significant impacts in the long term through investment in basic education and health.

Downloads

Download data is not yet available.

References

Almulaibari, H., & Woyanti, N. (2011). Analisis potensi pertumbuhan ekonomi kota tegal tahun 2004-2008 (Doctoral dissertation, Universitas Dipenogoro).

Ambardi, Urbanus, M., & Sodia P. (2002). Pengembangan Wilayah dan Otonomi Daerah. Pusat Pengkajian Kebijakan Pengembangan Wilayah (P2KTPW BPPT). Jakarta.

Andri, K. B. (2006). Perspektif pembangunan wilayah pedesaan. Jurnal Inovasi 6(18), 106-109. Badan Pusat Statistik.

Atkinson, R., Flint, J. (2001). Accessing hidden and hard-to-reach populations: snowball research strategies. Soc. Res. Update 33(1), 1–4.

Bagozzi, R.P., Yi, Y. (1988). On the evaluation of structural equation models. J. Acad. Market. Sci. 16(1), 74–94.

Baptista, G., Oliveira, T. (2015). Understanding mobile banking: the unified theory ofacceptance and use of technology combined with cultural moderators. Comput. Hum. Behav. 50, 418–430.

Brown, S., Venkatesh, V. (2005). Model of adoption of technology in households: abaseline model test and extension incorporating household life cycle. MIS Q. 29(3), 399–426.

Burgess, S. M., Steenkamp, J.-B.E.M. (2006). Marketing renaissance: how research inemerging consumer markets advances marketing science and practice. Int. J. Res.Market. 23, 337–356.

Budi, L. S. (2013). Development of Agro-Horticultural Commodity Approach and Institutional Models in The District Of Madiun, Indonesia. International Journal on Advanced Science, Engineering and Information Technology, 3(6), 363-367.

Chang, A. (2012). UTAUT and UTAUT2: a review and agenda for future research. J. Win.13 (2), 106–114.

Chavula, H. K. (2013). Telecommunications development and economic growth in Africa.Inf. Technol. Dev. 19(1), 5–23.

Chin, W. W. (1998). The partial least squares approach to structural equation modeling. In:Marcoulides, G.A. (Ed.), Modern Methods for Business Research. Lawrence Erlbaum, London, pp. 295–336.

Cohen, J. (1988). Statistical Power Analysis for the Behavioral Sciences, second ed.Erlbaum, Hillsdale, NJ.Dakduk, S., Malave, J., 2014. Consumidores de bajos ingresos: entrenamiento,atribuciones y expectativas del gerente. Rev. Venez. Gerenc. 19(68), 717–734.

Cabanillas, F., Japutra, A., Molinillo, S., Singh, N., Sinha, N. (2020). Assessment ofmobile technology use in the emerging market: analyzing intention to use m-paymentservices in India. Telecommun. Pol. 44 (9), 1–17.

Dakduk, S., Gonzalez, M., Malave, J., (2010). Percepciones acerca de los pobres y lapobreza: Una revision. Rev. Latinoam. Psicol. 42(3), 413–425.

Fatimah, L. (2017). Strategi Pengembangan Sumber Daya Alam Pantai Terbaya Sebagai Objek Wisata Berdasarkan Persepsi Masyarakat, Pasar Domestik Dan Pasar

Gefen, D., Karahanna, E., Straub, D.W. (2003). Trust and TAM in online shopping: anintegrated model. In: Statewide Agricultural Land Use Baseline 2015, 27, pp. 51–90,

Ghalandari, K. (2012). The effect of performance expectancy, effort expectancy, socialinfluence and facilitating conditions on acceptance of e-banking services in Iran: themoderating role of age and gender. Middle East J. Sci. Res. 12(6), 801–807.

Greenacre, L., Akbar, S., (2019). The impact of payment method on shopping behaviouramong low-income consumers. J. Retailing Consum. Serv. 47, 87–93.

Guesalaga, R., Marshall, P. (2008). Purchasing power at the bottom of the pyramid: differences across geographic regions and income tiers. J. Consum. Market. 25(7), 413–418.

Gupta, S., Yun, H., Xu, H., Kim, H.W., (2017). An exploratory study on mobile bankingadoption in Indian metropolitan and urban areas: a scenario-based experiment. Inf. Technol. Dev. 23(1), 127–152.

Hamilton, K.L., Catterall, M. (2005). Towards a better understanding of the low-incomeconsumer. Adv. Consum. Res. 32(1), 627–632.

Hansen, J.M., Saridakis, G., Benson, V., (2018). Risk, trust, and the interaction of perceivedease of use and behavioral control in predicting consumers’use of social media fortransactions. Comput. Hum. Behav. 80, 197–206.

Heinonen, K., Holmlund, M., Strandvik, T., Gebauer, H., Reynoso, J. (2013). An agenda forservice research at the base of the pyramid. J. Serv. Manag. 24(5), 482–501.

Pratami. S, Hertati.L, Puspitawati.L, Gantino. R, Ilyas. M. (2021). Teknologi Inovasi Pengolahan Limbah Plastik Menjadi Produk Umkm Guna Menopang Ekonomi Keluarga Dalam Mencerdaskan Keterampilan Masyarakat. Unit Publikasi Ilmiah Perkumpulan Intelektual Madani Indonesia, 1( 1), pp. 1-11

Permata. Hertati. L, Puspitawati. L, Gantino.R, Ilyas. M. (2021). Pelatihan Adat Melayu Kearifan Lokal Pakaian Adat Daerah Musi Banyuasin Mengandung Nilai Sejarah Peninggalan Pangeran. Abditeknika: Jurnal Pengabdian Kepada Masyarakat, 1(1 ), 39-44.

Hertati, Asmawati, Ali, Syahfitri. (2021). Pelatihan Triple Helix Inovasi Batik Khas Banyuasin Serta Peran Manajemen Strategis Dalam Mengelolah Produk Lokal Masyarakat Desa Era Pademi Covid-19. JURNAL ABDIMAS SOSEK Jurnal Pengabdian dan Pemberdayaan Masyarakat Sosial Ekonomi).1(3), 15-24

Hill, R.P. (2002). Stalking the poverty consumer: a retrospective examination of modernethical dilemmas. J. Bus. Ethics 37 (2), 209–219.

Jelita, N., Arum, W. S. A., & Zulaikha, S. (2017). Strategi Pengembangan Kualitas Guru melalui Program Pengembangan Keprofesian Berkelanjutan di SMK Al-Bahri Bekasi. Jurnal Improvement, 4(1), 30-37.

Kapur, D., Ramamurti, R. (2001). India's emerging competitive advantage in services. Acad. Manag. Perspect. 15(2), 20–32.

Khechine, H., Lakhal, S., Ndjambou, P., (2016). A meta-analysis of the UTAUT model:eleven years later. Can. J. Admini. Sci. 33 (2), 138–152.

Kwateng, K., Atiemo, K.A., Appiah, C., (2019). Acceptance and use of mobile banking: anapplication of UTAUT2. J. Enterprise Inf. Manag. 32(1), 118–151.

Keratorop, M. (2016). Arahan Pengembangan Komoditas Unggulan Pertanian Tanaman Pangan Di Kabupaten Boven Digoel, Provinsi Papua (Doctoral dissertation, IPB (Bogor Agricultural University).

Lee, J., Song, C., (2013). Effects of trust and perceived risk on user acceptance of a newtechnology. Soc. Behav. Pers. 41(4), 587–598.

Mahfuz, M.A., Khanam, L., Hu, W., (2017). Mobile banking services adoption: insight frombrand name perspectives based on UTAUT2 model. Independ. Bus. Rev. 10(1-2), 21–42.

Martins, C., Oliveira, T., Popovic, A. (2014). Understanding the Internet banking adoption:a unified theory of acceptance and use of technology and perceived risk application. Int. J. Inf. Manag. 34, 1–13.

McCoy, S., Galletta, D.F., King, W. (2007). Applying TAM across cultures: the need forcaution. Eur. J. Inf. Syst. 16, 81–90.

Mohd-Isa, S., Wong, K.Y. (2015). Age differences in behavioral intention to use internet marketing: a comparative study between malaysian and taiwanese. Int. J. Bus. Soc.16(3), 386–396.

Mea. Hermansyah, Barkey R. dan Zubair H. (2012). Strategi Pengembangan Kawasan Agropolitan untuk Mendukung Peningkatan Nilai Produksi Komoditi Unggulan Hortikultura di Kec. Ulu Ere Kab. Bantaeng. UNHAS

Noertjayana, A. (2002). Studi Analisis Rapid Application Development Sebagai Salah Satu Alternatif Metode Pengembangan Perangkat Lunak”. Jurnal Informatika, 3(2), 74-79.

Pressman, R., (2005). Software Engineering, a practitioner’s Approach. Mc Graw Hill, 6th edition.

Rahmadi, R. (2010). Studi Komparatif Penggunaan Open Source Content Management System (CMS) Joomla dan Drupal Untuk Pembuatan Website”. Jurnal Generic, 5(1),

Wahyuningrum, T. dan Januarita, D (2020). Perancangan web e-commerce dengan metode Rapid Application Development (RAD) untuk produk unggulan desa, dalam Seminar Nasional Teknologi Informasi dan Komunikasi Terapan, pp. 81-88.

Downloads

Published

2022-06-30

How to Cite

Hertati, L., Asmawati, A., Syahfitri, L., & Hendarmin, R. (2022). Pelatihan Peran Inovasi, E-Commerce, Ekosistem Mendorong Inovasi Produk Unggulan Desa. ABDIMASY: Jurnal Pengabdian Dan Pemberdayaan Masyarakat, 3(1), 36–55. https://doi.org/10.46963/ams.v3i1.522

Issue

Vol. 3 No. 1 (2022): ABDIMASY: Jurnal Pengabdian dan Pemberdayaan Masyarakat

Section

Articles

License

Authors who publish with this journal agree to the following terms:
1. Copyright on any article is retained by the author(s).
2. The author grants the journal, right of first publication with the work simultaneously licensed under a Creative Commons Attribution shareAlike 4.0 International License that allows others to share the work with an acknowledgment of the work’s authorship and initial publication in this journal.
3. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal’s published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
4. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
5. The article and any associated published material is distributed under the Creative Commons Attribution-ShareAlike 4.0 International License