Sosialisasi dan Pelatihan Meningkatkan Produktivitas dan Daya Saing Gula Merah di Desa Sungai Raya

Authors

  • Siti Wardah Teknik Industri, Universitas Islam Indragiri, Indragiri Hilir, Riau, Indonesia
  • Ayu Lestari Mahasiswa Program Studi Manajemen, Universitas Islam Indragiri, Indragiri Hilir, Riau, Indonesia
  • Lisa Sarfita Sari Mahasiswa Program Studi Manajemen, Universitas Islam Indragiri, Indragiri Hilir, Riau, Indonesia
  • Desi Ratna Sari Mahasiswa Program Studi Manajemen, Universitas Islam Indragiri, Indragiri Hilir, Riau, Indonesia
  • Winda Ramadhani Mahasiswa Program Studi Akuntansi, Universitas Islam Indragiri, Indragiri Hilir, Riau, Indonesia
  • Yusriwarti Yusriwarti Akuntansi, Universitas Islam Indragiri, Indragiri Hilir, Riau, Indonesia
  • Asmariani Asmariani Manajemen Pendidikan Islam, Universitas Islam Indragiri, Indragiri Hilir, Riau, Indonesia

DOI:

https://doi.org/10.46963/ams.v4i2.1309

Keywords:

Competitiveness, Packaging Design, Financial Reporting, Productivity, Marketing Strategy

Abstract

This service aims to help provide community understanding to increase brown sugar productivity in Sungai Raya Village, Batang Tuaka District, Indragiri Hilir Regency, Riau, to be more productive so that it can be competitive. This service is carried out through socialization and training. This socialization and training use mentoring, discussion, workshops, and interview methods. This service begins with identifying outreach and training that can increase the productivity and competitiveness of brown sugar. Socialization and training that can increase productivity and competitiveness are packaging design training, socialization of production factors, socialization of marketing strategies, and socialization of financial reporting. It is hoped that this socialization and training will include design training to increase purchasing power, socialization of production factors to provide an understanding of optimizing brown sugar production, socialization of marketing strategies to provide an understanding of strategies to increase income and sales, socialization of financial reporting design to provide an understanding of the importance of financial reporting. The training results were very positive because the participants felt that the socialization and training materials were beneficial and helped provide an understanding of improving the economy of the brown sugar business for artisans in the village.

Downloads

Download data is not yet available.

References

Fajar S, A., & Hariyono, K. (2022). Identifikasi Potensi Wilayah Dan Strategi Pengembangan Usaha Gula Merah Kelapa Di Kabupaten Banyuwangi. Agribios, 20(2), 187. https://doi.org/10.36841/agribios.v20i2.2360

Faza, A. L., Wahyuningsih, S., Awami, S. N., & Sasongko, L. A. (2021). Faktor-Faktor yang Mempengaruhi Produksi Gula Kelapa Skala Rumah Tangga. Proceedings Series on Physical & Formal Sciences, 2, 282–287. https://doi.org/10.30595/pspfs.v2i.201

Islamiyah, S. Al. (2021). Strategi Pengembangan Industri Gula Merah Lontar Sebagai Resource Based Industry di Kabupaten Jeneponto. AGRITEKNO: Jurnal Teknologi Pertanian, 10(1), 36–44. https://doi.org/10.30598/jagritekno.2021.10.1.36

Sama, Y., Qodriya, L., Budiarni, A., Sari, G. D. A. P., Ghosin, B. Al, & Aulia, Z. H. (2016). Optimalisasi Sumber Daya Pertanian Dan Perternakan Guna Meningkatkan Kesejahteraan Masyarakat Desa Padi. 15018, 1–23.

Sarmawa, I. W. G., Udayana, I. G. B., & Santini, N. M. (2023). Mempertahankan Daya Saing Gula Merah Melalui Peningkatan Nilai Tambah Produk. Jurnal Kreativitas Dan Inovasi (Jurnal Kreanova), 3(3), 97–104. https://doi.org/10.24034/kreanova.v3i3.5952

Wardah, S., Amin, M., Safitri, A., Gasali M, M., & Sudeska, E. (2022). Model Pengendalian Kualitas Gula Kelapa Dengan Menggunakan Metode Seven Tools (Studi Kasus: IKM Gula Kelapa Desa Bagan Jaya Kecamatan Enok). Selodang Mayang: Jurnal Ilmiah Badan Perencanaan Pembangunan Daerah Kabupaten Indragiri Hilir, 8(3), 187–195. https://doi.org/10.47521/selodangmayang.v8i3.264

Wardah, S., & Hilda, A. (2022). Model Rantai Pasok Dan Nilai Tambah Gula Semut Kelapa (Studi Kasus: Kelompok Tani). Jurnal Teknologi Agro-Industri, 9(1), 1–8. https://doi.org/10.34128/jtai.v9i1.145

Wardah, S., & Sundari, S. (2023). Implementasi Metode Fuzzy Time Series Untuk Meramalkan Jumlah Ekspor Produk Kopi Dari Indonesia. Industrika: Jurnal Ilmiah Teknik Industri, 7(2), 127–134. https://doi.org/10.37090/indstrk.v7i2.1022

Wardah1, S., Rahayu, D. F., Herianto, & Saini. (2022). Pendampingan Penentuan Harga Pokok Produksi, Harga Jual Dan Penyusunan Laporan Keuangan IKM Desa Sungai Luar, Kecamatan Batang Tuaka, Kabupaten Indragiri Hilir. Jurnal Karya Abdi, 3(2), 20–29.

Zunaidah, A., Askafi, E., & Daroini, A. (2021). Peran Usaha Bumdes Berbasis Pertanian Dalam Upaya Meningkatkan Kesejahteraan Masyarakat. Magister Agribisnis, 21, 47–57

Downloads

Published

2023-12-30

How to Cite

Wardah, S., Lestari, A., Sari, L. S., Sari, D. R., Ramadhani, W., Yusriwarti, Y., & Asmariani, A. (2023). Sosialisasi dan Pelatihan Meningkatkan Produktivitas dan Daya Saing Gula Merah di Desa Sungai Raya. ABDIMASY: Jurnal Pengabdian Dan Pemberdayaan Masyarakat, 4(2), 112–120. https://doi.org/10.46963/ams.v4i2.1309

Issue

Vol. 4 No. 2 (2023): ABDIMASY: Jurnal Pengabdian dan Pemberdayaan Masyarakat

Section

Articles

License

Copyright (c) 2023 Siti Wardah, Ayu Lestari, Lisa Sarfita Sari, Desi Ratna Sari, Winda Ramadhani, Yusriwarti Yusriwarti, Asmariani Asmariani

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Authors who publish with this journal agree to the following terms:
1. Copyright on any article is retained by the author(s).
2. The author grants the journal, right of first publication with the work simultaneously licensed under a Creative Commons Attribution shareAlike 4.0 International License that allows others to share the work with an acknowledgment of the work’s authorship and initial publication in this journal.
3. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal’s published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
4. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
5. The article and any associated published material is distributed under the Creative Commons Attribution-ShareAlike 4.0 International License