TY - JOUR AU - Afdila, Afdila AU - Ferdinan, Ferdinan PY - 2020/12/25 Y2 - 2024/03/29 TI - Pengaruh E-Commerce terhadap Perilaku Konsumen dalam Perspektif Ekonomi Syariah JF - AL-Muqayyad JA - AlMuqayyad VL - 3 IS - 2 SE - Articles DO - 10.46963/jam.v3i2.285 UR - https://ejournal.stai-tbh.ac.id/al-muqayyad/article/view/285 SP - 180-192 AB - <p><em>This study aimed at exploring whether e-commerce has an effect on consumer behavior in the perspective of Islamic economics in Islamic Economics students STAI Auliaurrasyidin Tembilahan. This research was motivated by the development of e-commerce as an online shopping application that has an impact on student consumer behavior. This study used a quantitative method with a simple linear regression analysis. The sample in this study was 146 respondents. In the simple linear regression test, the equation Y = 16.444 + 0.787 was obtained. Then from the t-test results obtained tcount (9.927) &lt;ttable (1.976), so e-commerce has a significant effect on consumer behavior in the Islamic economic perspective. Based on the calculation of the coefficient of determination, the value is 0.406 or 40.6%. This data stated that the effect of e-commerce on consumer behavior in the Islamic economic perspective was 40.6%, while the remaining 59.4% was explained by other factors that were not observed in this study.</em></p> ER -