Penguatan branding olahan jamur sawit crispy melalui pendekatan partisipatif di Dusun Sentimok
DOI:
https://doi.org/10.46963/ams.v7i1.3724Keywords:
Product Branding, Crispy Oil Palm Mushroom, Local Economy, Community EmpowermentAbstract
Sentimok Hamlet, located in the Indonesia–Malaysia border region of Bengkayang Regency, possesses local potential in the form of mushrooms cultivated on oil palm substrates, which can be developed into a value-added product, namely crispy oil palm mushroom snacks. However, product development has been constrained by limitations in branding, brand identity, and marketing strategies, resulting in relatively low product competitiveness. This community service program aimed to strengthen community capacity in developing product branding to enhance product value and support local economic independence. The program employed a participatory approach with a quantitative descriptive design through seminars, branding workshops, and evaluations using a Likert-scale questionnaire administered to 45 participants. The evaluation results indicated positive outcomes, with all indicators categorized as high to very high. The highest mean score was recorded for the program benefits and impacts aspect (4.54), followed by program relevance (4.47), improvement in participants’ knowledge and skills (4.17), and understanding of branding and product value enhancement (4.12).
Downloads
References
Alimuddin, I., Wonua, R. A., & Hendrik. (2024). Pengaruh pengetahuan produk dan persepsi nilai terhadap keputusan pembelian hijab Rabbani. Cahaya Mandalika Journal, 5(1), 633–642. http://ojs.cahayamandalika.com/index.php/JCM
Badan Perencanaan Pembangunan Nasional (Bappenas). (2020). Pembangunan wilayah perbatasan Indonesia. Jakarta: Bappenas.
Boadu, E. S., Ile, I., & Oduro, M. Y. (2021). Indigenizing Participation for Sustainable Community-Based Development programmes in Ghana. Community Development Journal, 56(7), 1658–1677. https://doi.org/10.1177/0021909620979333
Christiana, M., Kalis, I., Jayanti, W. E., Dimmera, B. G., Zulkifli, S., Dwitanto, J., Jagoi. (2024). Perbatasan Sebagai Upaya Pembentukan Border Branding. Communnity Development, 5(3), 5069–5073.
Ega Nasywa, Effendi, R., Subroto, W., Mardiani, F., Nadilla, D. F., & Rochgiyanti. (2025). Perkebunan Karet dan Dinamika Ekonomi Petani: antara Harapan dan Kenyataan. Entita: Jurnal Pendidikan Ilmu Pengetahuan Sosial dan Ilmu-Ilmu Sosial, 7(1), 77–96. https://doi.org/10.19105/ejpis.v7i1.18411
Firdaus, J., Hidayat, N., Najiatun, Arifah, H. K. N., Awan, E., & Zulkarnain, R. (2025). Penguatan Branding UMKM Camilan Khas Madura melalui Pelatihan dan Pendampingan Desain Logo untuk Meningkatkan Nilai Tambah Produk. Jurnal Pengabdian Masyarakat Dan Riset Pendidikan, 4(1), 6422–6427. https://doi.org/10.31004/jerkin.v4i1.2652
Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2019). Multivariate Data Analysis (8th ed.). Cengage Learning.
Hardiani, Bhakti, A., Zevaya, F., Maisyarah, N. D., & Parok, A. (2021). Pemberdayaan Masyarakat melalui Peningkatan Nilai Tambah Produk Lokal Buah Naga menjadi Selai (Studi Kasus Desa Mekar Sari dan Desa Pelawan Jaya). Studium: Jurnal Pengabdian Kepada Masyarakat, 1(2), 63–70. https://doi.org/10.53867/jpm.v1i2.25
Ibrahim, D. (2024). Persepsi Nilai dan Kualitas Produk terhadap Keputusan Pembelian di Marketplace. Jurnal Ilmiah Manajemen & Kewirausahaan, 11(2), 95-101. https://www.journal.stieamsir.ac.id/index.php/man/article/view/660
Juniardi, F., Supriadi, A., Sutandar, E., & Azwansyah, H. (2017). Penentuan Prioritas Penanganan Aksesibilitas Infrastruktur Kawasan Perbatasan di Desa Kumba Kecamatan Jagoi Babang Kabupaten Bengkayang. IPTEK Journal of Proceedings Series, 3(5), 216–221. https://doi.org/10.12962/j23546026.y2017i5.3135
Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson Education.
Nguyen, D. L., Nguyen, T. T., & Grote, U. (2023). Shocks, household consumption, and livelihood diversification: A comparative evidence from panel data in rural Thailand and Vietnam. Economic Change and Restructuring, 56, 3223–3255. https://doi.org/10.1007/s10644-022-09400-9
Nugroho, N. M., Tandirerung, U. R., Oktoviano, M., Sundari, S., & Pakpahan, M. (2025). Penerapan Strategi Branding pada UMKM Lokal sebagai Upaya Meningkatkan Nilai Tambah Produk. RIGGS: Journal of Artificial Intelligence and Digital Business, 4(2), 5364–5367. https://doi.org/10.31004/riggs.v4i2.1429
Pawestri, S., Fajar Perdhana, F., Handito, D., Gendis Putri Pertiwi, M., Marcelina Romauli Sinaga, Y., Saputra, O., Fuadi, raj, Antesty, S., Amaliah, W., Wayan Sweca Yasa, I., Dinanta Utama, Q., Unsunnidhal, L., Zuhriatika Rasyda, R., & Siti Wardatullatifah, I. S. (2023). Edukasi Standar Kemasan, Label, dan PIRT sebagai Upaya Peningkatan Daya Jual Produk Pangan Masyarakat Article History. ALAMTANA Jurnal Pengabdian Masyarakat UNW Mataram, 4(03), 275–285. https://doi.org/10.51673/jaltn.v4i3.1894
Prasetya, A., Apriyani, S., & Wahyudi, J. (2020). Pengolahan Makanan Beku Berbahan Dasar Jamur Sawit Sebagai Nilai Tambah Di Desa Talang Jambu Dan Desa Pasar Bembah Kabupaten Bengkulu Utara. JAPI (Jurnal Akses Pengabdian Indonesia), 4(2), 110–121. https://doi.org/10.33366/japi.v4i2.1440
Pratiwi, N. K. R., & Putra, K. E. S. (2023). The Influence of Product Quality and Price on Purchasing Decisions. Journal of Management Research and Studies, 1(1), 86–94. https://doi.org/10.61665/jmrs.v1i1.29
Rahmawati, I. S., Maulidiana, A. R., Widyanto, R. M., Abidin, Z., & Wardana, F. C. (2023). Optimalisasi produk olahan dan strategi pemasaran ikan lele di kawasan wisata edukasi kampung lele, Desa Tales, Kecamatan Ngadiluwih, Kediri. Jurnal Tri Dharma Mandiri, 3(2), 83–92. https://doi.org/10.21776/ub.jtridharma.2023.003.02.83
Sangian, D. A., Dengo, S., & Pombengi, J. D. (2018). Pendekatan partisipatif dalam pembangunan di desa tawaang kecamatan tenga kabupaten Minahasa Selatan. Jurnal Administrasi Publik, 4(56), 1–10. https://ejournal.unsrat.ac.id/index.php/jap/article/view/19754
Setiawan, M. R., & Purwanto, E. (2024). Pemberdayaan UMKM Dengan Pelatihan Branding Dan Penguatan Pemasaran Produk Menggunakan Strategi Branding Di Kebraon. Pengabdian Kepada Masyarakat Nusantara (JPkMN), 5(1), 91–99. https://ejournal.sisfokomtek.org/index.php/jpkm/article/download/2407/1709/18778
Siagian, F., Baruno, Y. H. E., Aji, W. T., & Widya, W. (2024). Tri Dharma Perguruan Tinggi dalam Tinjauan Politik Pendidikan di Indonesia. Ahsani Taqwim: Jurnal Pendidikan Dan Keguruan, 1(3), 177–190. https://doi.org/10.63424/ahsanitaqwim.v1i3.88
Sugiyono. (2020). Metode Penelitian Kuantitatif, Kualitatif dan Kombinasi (Mixed Methods) (M. Dr. Ir. Sutopo (ed.); Edisi 2: C). Alfabet.
Yanti, I. R., Nuraeni, N., & Rasyid, R. (2022). Analisis Pendapatan dan Tingkat Kesejahteraan Rumahtangga Petani Kelapa Sawit di Desa Pebatae. Wiratani: Jurnal Ilmiah Agribisnis, 5(1), 1. https://doi.org/10.33096/wiratani.v5i1.84
Zulfan Zulkarnaen Z, & Agung Winarno. (2025). Revitalisasi Branding Lokal Melalui Strategi Co-Creation: Studi Kasus Kopi Suling Khas Toraja dalam Menembus Pasar Urban. Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis, 3(1), 15–34. https://doi.org/10.59061/dinamikapublik.v3i1.1013
Downloads
Published
Issue
Section
License
Copyright (c) 2026 Muhammad Syahnanda Irgi Pangestu, Artika Yandani, Sanggar Tribuana Tungga Dewi, Lola Lola
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish with this journal agree to the following terms:
1. Copyright on any article is retained by the author(s).
2. The author grants the journal, right of first publication with the work simultaneously licensed under a Creative Commons Attribution shareAlike 4.0 International License that allows others to share the work with an acknowledgment of the work’s authorship and initial publication in this journal.
3. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal’s published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
4. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
5. The article and any associated published material is distributed under the Creative Commons Attribution-ShareAlike 4.0 International License
2.png)
